Facebook is struggling with advertisers since the fake news crisis. They have put up a job ad to help with rebuilding the bridges with advertisers. This has come after a backlash after the US Election and Napalm girl censorship issue.
O 1.76bn Facebook Users
O Fake stories end up with an average of 560 shares on Facebook.
O 75% of US adults believed fake news headlines they were shown during a Buzzfeed Investigation.
o After the Facebook banner was released last week more people registered to vote, the largest recorded being 200 000 people rise in registering.
Fake News has undeniably become a massive problem recently on Facebook. there has also been an issue with them being reliant on algorithms and technology rather than people. This means that mistakes are being made because censorship and trending items are decided by a pre-determined equation. I think that companies need to ensure that what content is being stopped/let through needs to be checked by an actual person, on too many sites, inappropriate things are being seen by many and the only responses from large institutions is that their algorithm has been changed to suit these needs. A temporary short term solution rather than a Permanent long term solution.
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