NMD News: Globalisation

NDM News: Globalisation

One of the topics that we need to cover in A2 Media is Globalisation - which has huge relevance to digital media, news and beyond.

You should have read the notes on Globalisation in class - the handout is here if you need an electronic copy.

Globalisation and news: blog task

Having discussed these issues in class in relation to our news case study, you now need to answer the following questions on your blog:

1) Is our news influenced by American cultural imperialism? Give some examples arguing for or against this perspective.

I do think that our news is influenced by American Cultural Imperialism. America has a great influence across the globe. Almost every Hurricane that hits regardless of its size - is reported on. Riots, explosions, a disaster or something of great amplitude is reported on. On one hand, when applying Galtung and Ruge's News Values, America is an elite country, meaning they will be appealing to everyone. However this doesn't necessarily mean they need as much coverage especially when important /large subjects associated with Britain are being ignored or put further down the schedule than the US stories.

2) Has the increased globalisation of news improved the audience experience? How? Why?

The increased globalisation has improved the audience experience as there is a larger source of information, entertainment e.t.c. They are also able to choose what they want to consume. However even though there is  choice, they will still be exposed to information that they may not want to see. Linking back to to the American influence the larger, most important stories and events are typically American.

3) Has globalisation benefited or damaged major news institutions? How? Why?

Globalisation has benefitted major news institutions in the sense that some have extended into multi national corporations, meaning that they have more influence an reach globally. However this doesn't counteract the decline news is currently facing and doesn't help the smaller companies. Globalisation is actually incredibly bad for the independent ones as they are not only facing competition from the local/regional conglomerates but global ones too.