https://www.theguardian.com/media/2016/dec/08/guardian-announces-partnership-with-vice
The Guardian is to join up with Vice as part of a content partnership which will include reports that will air on its nightly news programme in the US and UK. A small team of Guardian journalists will be based at Vice’s offices in east London.The partnership will include co-branded special reports that will air across Vice’s news offerings, which will include Guardian reporters presenting, including on Vice News Tonight.
O Vice has 7,458,036 subscribers.
I think that partnerships are going to be incredibly important to make sure companies remain in business. each company has a weakness, some cannot do anything to deal with their weakness and increase their reach. Partnering with a company can benefit both sides as together they may be able to offer something unique to their audience. This would put the above the rest of the competition. They do still have to keep in mind to use NDM to their advantage, if two companies join and still fail to create a successful online presence their potential uniqueness on offer will have no importance.
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