The article states that 'the luxury magazines appear to be defying the advertiser exodus rapidly eroding the rest of the magazine market' They said that 'its very hard to replicate the physical allure of a luxury magazine on other platforms.' Advertisers also understand this. The June issue with the Duchess of Cambridge was 464 pages and included 264 pages of advertisement.
O Circulation of 200 058 (ABC) (double rivals)
O Vogue.co.uk - 2.16m users
O Make £25m a year in ad revenue.
O top page ad = £70 000
I think that magazines such as Vogue have more of a nice market which is why they are prevailing where new and other traditional media is failing. There is a greater demand for a physical luxury copy of a well established brand that has a 100 year history. Even t advertisement isn't cheap an average of £70 000 appeals to more high end brands. Which keeps them within the high end market where each company in that group are able to support each other and can afford to do things like that. Similarly ads in magazines don't need to be clicked on to be worthwhile which is why online isn't as successful - people can choose to avoid and even block the ads and there isn t a solid way to be sure of how many people are engaging with the advertisements - the only thing that can rely on is the circulation which itself is more successful that rivals in the same category.
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