Tuesday, 21 March 2017
22/03/17 - Google and Levi’s Project Jacquard jacket has restored my faith in wearables
http://www.theverge.com/2017/3/12/14899468/google-levis-project-jacquard-jacket-hands-on-sxsw-2017
Google and Levi's have worked together to create wearable technology, in this case the first product is a jacket motions you make on the left cuff of the jacket’s sleeve register as touch inputs and are sent to your smartphone. However there are safety concerns especially since this is aimed at cyclist enabling them to change routes or songs.
O The wearables market exceeded $2 billion in 2015, will hit almost 3 billion this year and over 4 billion in 2017.
O Just under 50 million wearable devices were shipped in in 2015 and over 125 million units are expected to ship in 2019
O One in six consumers currently own and use wearable tech
O And 71% of 16 to 24 year olds want wearable tech
O 51% of people surveyed cited privacy as their biggest concern with wearable tech
I personally like the idea of wearable tech however google and Levi's are jumping the gun, rather than going straight to the most expensive 'innovative' thing. They need to start maximising what they can do to with smaller contraptions such as smart watches and ensure that they are doing the most that they can do. There is also the issue of 'too much technology and people becoming unsociable' however i think that we are becoming more sociable, people are on their screens taking to others, unlike in the past where there would be entire rooms of people in silent reading newspapers. furthermore, privacy is becoming more of an issue, especially safety, with the GPS and more personal information shared and used in order to use the products.
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