The article is based on The Great British Bake Off's recent changes, both presenter and channel wise, it shows potential reasons why Mel and Sue had quit and also the ownership of BBC shows. Most people assume everything that is on the BBC is made and owned by them when in fact they aren't. There is also reference to a lot of loyalty towards certain companies and people.
o The Great British Bake Off accumulates 13 million viewers.
o The show is actually created by Love Productions
o 1/5 of viewers watch the show on demand.
If you link this to the Top gear change, shows lose their stability and ratings once familiar faces are removed even if they remain on the same channel, I think that this highlights brand loyalty from the audience as everyone is aware of certain strengths of different channels and to have a firm favourite change from one to another that values something completely different, even before a single episode has even been recorded people are already creating and sharing their own opinion of the next series. It also makes people question the things that the BBC actually own, as may people didn't realise that another institution actually created the show and with further research many shows are not in fact made by the BBC. However There's also evidence to suggest that given the BBC rules and regulations they aren't able to reach creative and entertainment potential so they are incredibly restricting and the move to Channel 4 could mean that the GBBO is able to be more creative and entertaining.
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