https://www.theguardian.com/media/2016/sep/09/absolute-radio-founders-launch-dj-less-national-station
The original founders of Absolute Radio have decided to create another radio station in which listeners are able to choose the songs that are played. They are aiming to target an older audience (40-54) and those who enjoy Classics as well as some of the new hits.
o Radio started in the 1920's, commercial radio came about in the 1970's
o There are 40 local BBC Radio stations and over 200 independent commercial stations
o Internet radio is on the rise and Podcasts are also taking over.
The radio is said to still only exist thanks to cars, however even this is becoming threatened by the use of new technology and the improvement of bluetooth. I think that this new station is an attempt to bring people back to the radio scene despite and older audience only being targeted. being able to choose the songs that are chosen would definitely appeal to almost everyone however due to the people able to cast their votes a large divide may be caused where only certain genre's are continuously chosen, thus potentially alienating some people whom enjoy different styles. This is a good attempt at trying to save radio however there's a lot of alternatives that bring things that radio is incapable of even trying to include such as portability, most phones don't include radio anymore so alternatives such a podcasts and Spotify benefit consumers more, this also brings the ability for people to listen to things when and wherever they are where unlike radio repeats are still rare and are usually up only for a certain period of time. Something else that would apply to particularly the younger generation would be data/battery usage, many apps give people the ability to download content to their devices so are able to use them offline which conserves both battery and data.
The original founders of Absolute Radio have decided to create another radio station in which listeners are able to choose the songs that are played. They are aiming to target an older audience (40-54) and those who enjoy Classics as well as some of the new hits.
o Radio started in the 1920's, commercial radio came about in the 1970's
o There are 40 local BBC Radio stations and over 200 independent commercial stations
o Internet radio is on the rise and Podcasts are also taking over.
The radio is said to still only exist thanks to cars, however even this is becoming threatened by the use of new technology and the improvement of bluetooth. I think that this new station is an attempt to bring people back to the radio scene despite and older audience only being targeted. being able to choose the songs that are chosen would definitely appeal to almost everyone however due to the people able to cast their votes a large divide may be caused where only certain genre's are continuously chosen, thus potentially alienating some people whom enjoy different styles. This is a good attempt at trying to save radio however there's a lot of alternatives that bring things that radio is incapable of even trying to include such as portability, most phones don't include radio anymore so alternatives such a podcasts and Spotify benefit consumers more, this also brings the ability for people to listen to things when and wherever they are where unlike radio repeats are still rare and are usually up only for a certain period of time. Something else that would apply to particularly the younger generation would be data/battery usage, many apps give people the ability to download content to their devices so are able to use them offline which conserves both battery and data.
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