1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).
55/80 = B
WWW: Good sense of critical autonomy throughout
EBI: More focus needed on news for Section B.
Met Target
Grade boundaries for complete paper (out of 80):
A* = 75; A = 65; B = 55; C = 45; D = 36; E = 25.
3) Read through the mark scheme. Pay particular attention to pages 6-8 that have suggested content for each of the questions in Section A. How many of these potential points did you make? Did you successfully answer the questions? The original question paper is here if that is helpful.
Grade boundaries for complete paper (out of 80):
A* = 75; A = 65; B = 55; C = 45; D = 36; E = 25.
3) Read through the mark scheme. Pay particular attention to pages 6-8 that have suggested content for each of the questions in Section A. How many of these potential points did you make? Did you successfully answer the questions? The original question paper is here if that is helpful.
Q1
• Use of narrative voiceover
• Use of soundtrack to establish tone
• Use of self-contained narrative that resembles a Hollywood film
• Use of differing production values
• Use of direct address
• Use of hand-held camera to suggest immediacy
• Use of interviews involving residents in New Era estate
• Role of Russell Brand as celebrity figure
Q2
• Development of coherent set of values and beliefs that can be seen in all products created by individual institutions
• Use of language to establish authority
• High production values to establish tone, mood and atmosphere
• Repetition of values, meaning that dissenting voices don’t often get heard
• Limited opportunity for audiences to provide instant feedback
• Moderation of feedback by media producers
• Presentations of fact rather than opinion
Q3
• Role of the media in our everyday lives
• Responsibilities of the media in catering to a wide variety of opinions
• Differences between public service broadcasters and privately owned media institutions
• Opportunities for audiences to express their own values and beliefs
• Changes in media technology / impact upon audiences and producers
• Role of audiences in providing feedback to media products
• Role of government in democratic societies
Q1 - Media language and analysis if products.
5) Which was your weakest question in Section A? Again, try and identify why this happened. Did you misinterpret the question? Did you run out of time?
7) Read the Examiner's Report in full. For each question your answered, would you classify your response as one of the stronger answers or one of the weaker answers the Chief Examiner discusses? Why? What could you do differently next time? Write a reflection for EACH question in the paper: Q1, Q2, Q3 and Q6 OR Q7.
1 Stronger - Need more examples and spend a more balanced time talking about each text.
2 Middle - Needed more examples
3 Weaker - Not enough writing or a balanced argument.
6 Middle - needed more focus on traditional - but there was a lot of examples.
8) Choose your weakest question in Section A and re-write an answer in full based on the suggested content from the Examiner's Report. This answer needs to be comprehensive and meet the criteria for Level 4 of the mark scheme. This will be somewhere between 3-6 well-developed paragraphs (depending on the question/number of marks available).
How do media products encourage audiences to agree with a certain set of values and beliefs?
You may refer to other media products to support your answer.
Both media products encourage audiences to agree with a certain set of values and beliefs, to a certain extent. Both texts offer some uses and gratification (Blumler and Katz). Product one offers identification for a wide variety of people. The upper class, A, B most specifically as this is the lifestyle that thy have attained or are able to. It also offers identification for the aspirers psychographic as they may be able to see themselves in a similar situation in the futur, making the brand more appealing to them and further encourages them to believe their ideals. The binary opposition of the two lifestyles shown by the protagonist also highlights the dominant ideology that bigger is better, richer is better and you are not truly happy until you live like the 1%.
Product two offers contrasting uses and gratifications - surveillance and education, we are looking directly into the lives of people living on the estate and the issues that they face regarding the rise in rent. The stereotype that people in estates are struggling are true in this case (perkins) and it is no fault of their own, we rarely see this and it becomes more appealing for the audience. This also shows how stereotypes are created by the more powerful (Dyer) an dis also evident in their other products where eastern things are documented through a western persepctivecreating stereotypes suggesting that they are all uncivilised/unsophisticated and work in sweatshops. The things that make a better narrative becomes the stereotypes.
The argument for Product one can be similar to reality TV shows such as The Housewives of (whichever area) and Made in Chelsea, we are seeing the lives of certain more 'posh' or privilege groups, the footage tends to be unadulterated online Product one so offers a more realistic feel for the audience. The fake/exaggerated reality then results in the audience believing them because they seem honest. A marxist would believe that the characters within the shows would share views that the content producers want and that then allows them to 'maintain a false consciousness'. However as a Pluralist believes that the audience is active, even if content producers are forcing ideologies in their programs, the audience will debate and challenge this, the sheer fact that views are being shared means that there is inclusiveness of views. Things are being said and not being injected or forced into the audience. They may encourage them to view things in a certain light but ultimately they construct their own opinions.
Another example would be YouTube, this is a platform with a lot of media influencers (opinion leaders) Abercrombie and Longhurst (2005) believe that there is a shift in the audience experience that allows the 'boundaries between the audience and the producer of the media texts to become more fluid' it is now more complex that Pareto's law wherein a minority of producers serve a majority of consumers. Some could argue that there are channels on YouTube that are still controlled by groups of people, they retain control over editing and the final product that is hared, however these teams typically consist of fellow colleagues/friends of the owner of the channel rather than a larger audience. Rather than being in control they are there to ensure the main subject is able to meet with the demand of larger viewings. without compromising quality. A pluralist perspective can most definitely be applied as the comment section, like/dislike button and the use of various other social media shows how there is a constant discussion between the audience and the producers they also often lead to debates.
A more recent example of an audience being active would be the case of the Daddyoffive channel on YouTube, the family consistently posted videos of them abusing and encouraging the abuse of two of their children in particular, they continually said 'it was a prank' that 'it wasn't real' e.t.c however many did not believe this, due to the debate that was started by Phillip DeFranco (an online 'news show' host) that resulted in the children being removed from the home and protected. If the audience was simply passive we would not have seen this positive result. We also see this with the shootings of unarmed black men, police brutality and recorded 'private' conversation leaks. If they audience was passive we would not see such a response challenging the topics raised.
5) Which was your weakest question in Section A? Again, try and identify why this happened. Did you misinterpret the question? Did you run out of time?
Q2 - Didn't use many theories and examples.
6) Now look at pages 11-12 of the mark scheme for Section B - New/Digital Media paying particular attention to the suggested essay content on page 12. How many of the broad areas suggested by AQA did you cover in your Section B essay? Did you successfully answer the question?
Historical role of media producers
Recent developments in new and digital media
Impact upon, and responses of, traditional media producers
Changing demands of audiences
Different situations in different mediums and on different platforms
7) Read the Examiner's Report in full. For each question your answered, would you classify your response as one of the stronger answers or one of the weaker answers the Chief Examiner discusses? Why? What could you do differently next time? Write a reflection for EACH question in the paper: Q1, Q2, Q3 and Q6 OR Q7.
1 Stronger - Need more examples and spend a more balanced time talking about each text.
2 Middle - Needed more examples
3 Weaker - Not enough writing or a balanced argument.
6 Middle - needed more focus on traditional - but there was a lot of examples.
8) Choose your weakest question in Section A and re-write an answer in full based on the suggested content from the Examiner's Report. This answer needs to be comprehensive and meet the criteria for Level 4 of the mark scheme. This will be somewhere between 3-6 well-developed paragraphs (depending on the question/number of marks available).
How do media products encourage audiences to agree with a certain set of values and beliefs?
You may refer to other media products to support your answer.
Both media products encourage audiences to agree with a certain set of values and beliefs, to a certain extent. Both texts offer some uses and gratification (Blumler and Katz). Product one offers identification for a wide variety of people. The upper class, A, B most specifically as this is the lifestyle that thy have attained or are able to. It also offers identification for the aspirers psychographic as they may be able to see themselves in a similar situation in the futur, making the brand more appealing to them and further encourages them to believe their ideals. The binary opposition of the two lifestyles shown by the protagonist also highlights the dominant ideology that bigger is better, richer is better and you are not truly happy until you live like the 1%.
Product two offers contrasting uses and gratifications - surveillance and education, we are looking directly into the lives of people living on the estate and the issues that they face regarding the rise in rent. The stereotype that people in estates are struggling are true in this case (perkins) and it is no fault of their own, we rarely see this and it becomes more appealing for the audience. This also shows how stereotypes are created by the more powerful (Dyer) an dis also evident in their other products where eastern things are documented through a western persepctivecreating stereotypes suggesting that they are all uncivilised/unsophisticated and work in sweatshops. The things that make a better narrative becomes the stereotypes.
The argument for Product one can be similar to reality TV shows such as The Housewives of (whichever area) and Made in Chelsea, we are seeing the lives of certain more 'posh' or privilege groups, the footage tends to be unadulterated online Product one so offers a more realistic feel for the audience. The fake/exaggerated reality then results in the audience believing them because they seem honest. A marxist would believe that the characters within the shows would share views that the content producers want and that then allows them to 'maintain a false consciousness'. However as a Pluralist believes that the audience is active, even if content producers are forcing ideologies in their programs, the audience will debate and challenge this, the sheer fact that views are being shared means that there is inclusiveness of views. Things are being said and not being injected or forced into the audience. They may encourage them to view things in a certain light but ultimately they construct their own opinions.
Another example would be YouTube, this is a platform with a lot of media influencers (opinion leaders) Abercrombie and Longhurst (2005) believe that there is a shift in the audience experience that allows the 'boundaries between the audience and the producer of the media texts to become more fluid' it is now more complex that Pareto's law wherein a minority of producers serve a majority of consumers. Some could argue that there are channels on YouTube that are still controlled by groups of people, they retain control over editing and the final product that is hared, however these teams typically consist of fellow colleagues/friends of the owner of the channel rather than a larger audience. Rather than being in control they are there to ensure the main subject is able to meet with the demand of larger viewings. without compromising quality. A pluralist perspective can most definitely be applied as the comment section, like/dislike button and the use of various other social media shows how there is a constant discussion between the audience and the producers they also often lead to debates.
A more recent example of an audience being active would be the case of the Daddyoffive channel on YouTube, the family consistently posted videos of them abusing and encouraging the abuse of two of their children in particular, they continually said 'it was a prank' that 'it wasn't real' e.t.c however many did not believe this, due to the debate that was started by Phillip DeFranco (an online 'news show' host) that resulted in the children being removed from the home and protected. If the audience was simply passive we would not have seen this positive result. We also see this with the shootings of unarmed black men, police brutality and recorded 'private' conversation leaks. If they audience was passive we would not see such a response challenging the topics raised.
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