https://www.theguardian.com/media/2017/may/02/google-and-facebook-bring-in-one-fifth-of-global-ad-revenue
The article discusses the power of the US where 20 out of 30 top ranking media companies are based in the US. Where in one fifth of global advertising spending comes from Google and Facebook.
O Google and Facebook attracted one-fifth of global advertising spending last year, nearly double the figure of five years ago,
O Twitter is the fastest-growing media owner, increasing ad revenue by 734% between 2012 and 2016.
O Google, owned by parent company Alphabet, is by far the biggest media owner in the world and attracted $79.4bn (£61.5bn) in ad revenues in 2016, three times more than the second-largest, Facebook, which pulled in $26.9bn,
O Most of the media owners in the ranking – 20 out of 30 – are based in the US.
i think that the simple fact that global advertising spending has doubled in the last five years alone shows how online media has grown. The issues newspapers are facing isn't due to social media but the content that they are producing. The US is the centre of everything, potentially due to americanisation and also allows for the process to happen more easily and rapidly.
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