Tuesday, 17 January 2017
18/01/17 - The Sun losses exceed £60m as ad slump and hacking charges take toll
https://www.theguardian.com/media/2017/jan/05/the-sun-losses-advertising-hacking-charges-profits-revenues
A decline in ad revenue and rise in legal costs has caused The sun to make accumulate a loss of over £60m. It was also decided to remove the pay wall that was implemented to try and reduce losses.
O The Sun made a loss of more than £60m last year
O £13.7m was spent on redundancy restructuring costs
O Total revenues fell from £456m to £446m
Due to the recent hacking scandal, it was inevitable that the sun were going to face issues not with ;regaining their readers trust in their content and morals, but for advertisers too. no respectable company would want to be associated with another brand that does such things, it has tainted their reputation. The newspaper industry is in no doubt in decline, but the lack of 'good' content, scandals and redundancy payouts the sun is not in a good position to continue especially if they do not repair their reputation and make themselves more appealing.
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