NDM Case Study: How Has News Changed

-  What are the most popular platforms for audiences to access news and how has this changed in recent years?

- 

How do different age demographics access news in the UK?

TV 

67% UK Adults - 8% decrease since 2014.

51% of 16-24 year olds compared to 86% of 55+

    

Newspaper

31% UK Adults - 9% Decrease since 2014

21% of 16-24s compared 44% aged 55+

Radio

32% UK Adults - 4% Decrease since 2014.

23% of 16-24s compared to 37% of 55+

Online 

59% 16-24 compared to 23% of 55+

Men are more likely than women to use any of the four main platforms for news (TV, internet, newspapers and radio)

- Does socio-economic status change attitudes to news? If so, how?

People in the AB socio-economic group are more likely than those in the DE socio-economic

group to consume news on any of the four main platforms: TV (71% vs 67%), the internet

(50% vs. 29%), newspapers (38% vs. 26%) and radio (46% vs. 23%).

- How many different sources of news are used on average? How does differ between different groups?

Of the four main platforms, 31% only use one platform for news,

19% use only the TV , 11% using only the internet, 3% 

use only radio and 2% using only newspapers. 

26% of over 55s use only the TV in the AB socio-economic group

In the DE socio-economic group 28% (55+) use only the TV

16% for 16-24s in DE (TV)

those in the AB socio-economic group (14%)

- How has news consumption through television changed in recent years?

each adult watched 108 hours of national and international news on

television in 2014. There's a decrease of seven hours since 2013.

- How much has news consumption through newspapers declined since 2005?

There has been a 27% decline in consumption through newspaper since 2005.

- How does newspaper reach differ by age group?

Reach of national newspapers varies by age group:

 29.3% of 15-24s are newspaper readers, compared to 67.9% of over-65s

- Which are the most popular newspapers and websites in the UK? What do you know about those newspapers' political viewpoints?

the Daily Mail had 1.8 million users, while The Sun had 0.06 million. 

The Sun’s lower online readership could be explained by its paywall, whereas the Daily Mail

offers its website content free of charge. 

The Sun switched support to the Labour party on 18 March 1997

The Daily Mail is Right-Wing Conservative 

- How does online news consumption differ for age, gender and socio-economic status?
41% UK adults say they use the internet for news.

59% aged 16-24 use the internet or apps for news whereas only (23%) of those aged 55+

53% of those in the ABC1 socio-economic group use online sources for news

32% of those in the C2DE socio-economic group

Men (45%) are more likely than women (37%.) to use internet for news.

- What percentage of users only use social media sites for their news?

43% respondents say they use social media sites

10% of online news users use only social media sites for news, 16% are aged 16-24.  

- What percentage of 16-24 year olds access news mostly from social media?

61% 16-24s who use the internet/ apps for news say they use social media sites

- How do audiences find stories online? Do you follow links or go to the homepage of the news provider?

56% of online news users used the BBC website or app

29% for Facebook 

15% for the Google search engine 

14% for Sky

New/digital media: audience and institution

- What are the benefits for audiences from the changes new and digital media have had on the news industry?

- Investigative journalism - The audience has an awareness of what powerful people and institutions are doing.

- It is more easily accessible

- Citizen journalism and UGC allows for stories that may never have been covered to be covered an talked about, especially with ignored issues such as police brutality
- What are the benefits for institutions from the changes new and digital media have had on the news industry?

They are able to appeal to a larger audience, typically 16-24 year olds would be less likely to engage with the news especially by using newspapers, their online presence has helped with this as news

18) What are the downsides for audiences as a result of new and digital media in news?

for  audiences there is the issue of the lack of gatekeepers and regulators so information they read is not always accurate or true.
There also another issue of being exposed to things such as pornography, extremism and  bullying which can have harmful effects.

19) What are the downsides for institutions as a result of new and digital media in news?

The downside for institutions is that there is a loss of ad revenue because more companies are moving to advertise on online content. Furthermore the failure to move their own content online proves detrimental to them because audience are less inclined to purchase and consume print content.

20) Who has benefited most from the changes new and digital media have had on the news industry - audiences or institutions?

In my opinion I think that audiences have benefited the most from the changes in new and digital media. They are exposed to a larger number of opinions and stories. 56% consume their online news from the BBC which means they are in-fact consuming correct information. Furthermore they are more inclined to continue to consume news because they are able to choose stories tailored to their taste which means they aren't forced into reading/listening to stories they don't to listen to or don't agree with. However this could create an echo chamber where they aren't learning about other news stories and opinions, they're only hearing similar things to their own views.

To help you, use this set of points for a very similar question (although not specifically about news) - you'll need to log in to the Media Edu website to access it. Username: greenford; Password: greenfordedu