The article is focused on privacy and how this can be breached given the advances in new technology. An example of this would be In Philadelphia where schools gave students to laptops and enabled teachers to spy on them via the webcams. The privacy breech is also related to the another life sphere, when people are constantly looking at you in your bedroom. Data mining, is completely legal and is why large companies are able to stay a free product.
I'm not worried about people tracking my movements to a certain extent as it enable me to use apps such as maps with ease however I am concerned about certain apps where requiring my location isn't particularly necessary as it won't effect the app and how I use it.
Depending on how the information is used I do think that this is a small price to pay but there are some extents particularly when information is sold to a third party whom may or may not have completely said what they are going to do with the information they have been sold. I believe that this issue is overlooked because most companies value making a profit over everything else.
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